A practice by Frank Hansen
From Potential to Professional
A mentorship, professional consulting and training practice for emerging professionals in the performing arts — designed for integration into elite training institutions.
A mentorship, professional consulting and training practice for emerging professionals in the performing arts — designed for integration into elite training institutions.
Frank Hansen returns as an agent turns coach, following decades of expertise and accomplishment in all areas of the performing arts — Performer, Producer, Educator, Agent, Manager.
Encore. equips graduate actors to navigate the rocky pathway of new media, AI and a shifting industry. The technical craft is already world-class. What's missing is the other half of the job: the business of being a working performer.
Not slick. Considered. Built for the institutions that train Australia's next ten years on stage and screen.
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A comprehensive learning module, seen through the eyes of an actor turned successful agent — and specifically designed for integration into elite performing arts training institutions.
Concentrated to industry-specific professional awareness, business mindset development, and strategic career planning — researched alongside established performers as crucial for long-term success.
Originally an internal programme inside Hansen Management — built to help newly-signed graduates emerge cleanly into their professional careers. Its success made it obvious: it didn't belong inside one agency. It belonged inside every institution.
Now delivered with full assessment integration capability for academic institutions, alongside private 1:1 coaching for the individual at any experience level.
Researched alongside established performers and refined through years of agency practice. Every pillar is taught with a working agent's perspective and a working performer's vocabulary.
Flexibly structured — from short seminars through to the full core programme over a term, with optional assessment integration. Delivery mixes presentation, open discussion, Q&A and live group practical.
Targeted single-topic sessions — agency, brand, reputation, AI. Drop-in or themed series.
A focused 3–4 day immersion across the core pillars. Cohort-based, practical, assessable.
The complete IMPACT module delivered over a full term — with assessment integration capability for the institution.
Private and confidential. Transformative sessions tailored to the individual at any experience level.
A graduate from WAAPA in Performance, with extensive teaching and lecturing experience at WAAPA, NIDA, VCA and others across the country.
Most notably the CEO and founder of Hansen Management — a leading and innovative talent representation company that still thrives today. His proven methods in developing and maintaining successful careers, his expertise in acting, voice, singing and movement, production & administration, casting, education, talent representation and wellness coaching — give him a unique 360° view of what builds, and what breaks, a working performer.
Imparting this information to the next generation of emerging professionals is the culmination of his life's work.